Track: Inner Ninja
Year: 2012
Director: RT
Genre: Hip Hop
Main Audience: Teenagers aged between 14-19
Video:
Relationships between visuals + Lyrics:
The video for Inner Ninja is related to the lyrics been sung in the song, the visuals in the actual video are of young children dressed up in ninja outfits who stand up for themselves against older characters who try to mug them.
Performance, Narrative + Concept:
There is a clear narrative within this video. The video shows the young children been taught martial arts by the actual singers who are portrayed as the martial arts teachers of the song and showing them how to protect themselves when facing dangers out in the wide world, this leads onto one child been jumped by older male characters on the way home from practise, however fellow children arrive in their ninja outfits and beat the older characters up and scare them off.
Performance Style:
In this video there is very little dancing and instead it is martial arts which is going on as this ties in with the name of the song and the lyrics been sung throughout the entire song. The video is good and engages the viewer to carry on watching the video.
Pace:
The pace for this song is relatively slowly from the beginning but gradually the tempo begins to pick up and remains at a certain rhythm throughout the duration of the music video.
Location + Mise-en-scene:
The location for this video is mainly set within a refined area by which the characters are in a martial arts studio and are doing all sorts of forms of martial arts, there is however one or two scenes where the location changes and the characters are outside on what looks like a back alley in America. The mise-en scene in this video is relevant and all the characters including the singers are dressed up as martial arts students and the choice of nun-chucks and throwing stars help add the ninja effect.
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